meet tanja & annika

BC wine lovers. Digital storytellers. Your partners in wine & marketing.

Our Mission

We believe in two things: that BC wine deserves wider recognition, and that wineries of any size deserve expert support to find and grow their audiences. We operate with two arms: a consumer-facing wine club and a B2B marketing service for wine producers.

Meet Tanja

Co‑Founder & Wine Marketing Lead

With over 13 years in the Okanagan wine industry and a WSET Level 3 certification, Tanja blends wine passion with strategic marketing. She holds a business degree and has built her career in roles from customer service to communnications & content. Today, her focus lies in digital strategy, content creation, audits, and social media—helping wineries articulate their brand, tell their stories, and connect with their ideal customers.

Strengths include:

  • Marketing audits & strategic planning
  • Full social media management
  • Reels & visual storytelling
  • Brand messaging & optimized bios
  • Campaign planning & consulting

(Personal note: Fluent in English, French, and Serbian. Frequent traveler and wine storyteller.)

See Full List of Services

Meet Annika

Co‑Founder & Winery Operations and Sales Strategist

Annika’s career path runs deep in BC wineries—operations, tasting rooms, sales, events, and digital strategy. Her understanding of how wineries run internally gives her a unique perspective when marketing them externally. Whether it’s optimizing DTC sales, crafting unforgettable events, or strengthening digital channels, Annika brings both execution and insight.

Strengths include:

  • Winery operations & process optimization
  • DTC & tasting room strategy
  • Sales channel optimization
  • Event programming & private tastings
  • Digital marketing strategy
  • Story-driven content creation

(Personal note: launched her wine career in Niagara, ON before moving to the Okanagan and becoming deeply rooted in BC wine culture.)

Let's Work Together

How We Help Wineries


Here’s how we partner with wine producers to grow, engage, and sell.

Digital Marketing Audits & Strategy

We analyze your current footprint and build a customized roadmap.

Social Media & Content Management

We create and manage feed content, stories, and reels.

Campaigns & Promotions

For new releases, seasonal features, wine club offers and influencer campaigns.

Brand Messaging & Positioning

Refine your voice, your story, your identity.

Consulting & Advisory

One-off strategy sessions, coaching, or support when you need a fresh perspective.